We had this incredible, unexpected, spur-of-the-moment opportunity to open a Lincoln & Rose Pop-Up Gift Shop—a real life, brick-and-mortar version of our online store—at the actual intersection of Lincoln Blvd. and Rose Ave. during during the 2014 holiday season. Without hesitation or a clue of how to pull it off, we said YES.
With only two weeks from getting keys to opening the doors to customers, we wrangled the help of family, friends, neighbors and the local artists who would be selling their goods in the shop. We borrowed tables and shelves and used about every piece of furniture in our home as makeshift displays. As customers came in and heard the story of what was happening, they offered help hanging lights and art and socializing our events to their friends. Local illustrator and muralist Priscilla Witte even came in to do a mural that spanned two walls and greeted customers as they walked into the front door. We named the water skiers after out grandmothers, and Priscilla gave them black-and-white striped bathing suits to match the Lincoln & Rose logo.
Word quickly spread in the community and then beyond. The Lincoln & Rose Pop-Up on the corner of Lincoln & Rose was picked up by local bloggers and was even named one of the best holiday pop ups in the WORLD by Cool Hunting.
We started the pop-up with about 20 local makers who were already featured in our budding online marketplace of curated Venice-made goods, and by the time we closed six weeks laters, we had close to 60 with even more who would join our online shop after the holidays. During that time, we also hosted six "Meet The Maker" events capped off by a celebratory holiday bash at the Venice Art Crawl.
Thanks to everyone who participated, shopped, and shared in what can only be described as a truly magical manifestation of community heart and holiday spirit.
Lincoln & Rose Pop-Up Shop // 315 Lincoln Blvd., Venice CA 90291
Lincoln & Rose (http://www.lincolnandrose.com/) is a blog about Venice lifestyle and an online Marketplace of locally made goods. We opened a pop-up gift shop to bring that experience offline for the holidays and asked the much-loved Venice muralist Priscilla Witte (http://pcwitte.tumblr.com/) to give the walls some pow. Priscilla's work is all freehand using Sharpie paint pens. And it's incredible to watch, so we had to share. Enjoy. Special thanks to Rich Kuras (http://cargocollective.com/richkuras) for capturing the magic on camera and producing this time lapse video.
Venice local Alecia Moore, better known as the pop rocker Pink, lights up the Venice sign, kids sled sand berms on the beach, and we skate on wheels instead of ice. Here's a look at local holiday merrymaking in Venice, California. // Thanks to Andrea Shawcross (www.andreashawcross.com) for film and production.