Elissa Kravetz Shares The Inspiring Adventure Behind Her New Line Of Sun Child Goddess Dresses
Swooping across the garden in perfectly inverted rainbows, dozens of Indian silk dresses gently move in the morning breeze. Out here in the natural light, hand-embroidered beads catch glints of the sun to reveal each intricate pattern, and the saturated colors pop against the natural backdrop of palm trees and purple bougainvillea.
Here at the home of Elissa Kravetz, her collection of Sun Child goddess dresses is manifesting from passion project to a new, full-time endeavor. In two weeks she will head back to Goa, India where it all started, back to the family she met by happenstance and later partnered with to bring these handmade, summer-ready dresses back to Venice. Make an appointment to graze this enchanting collection and Kravetz will welcome you into her home with hot tea and tales of a globetrotting, soul-searching adventure that led her to this very moment.
Up until October of last year, Kravetz and her sister were running their homegrown public relations company Kravetz PR and representing dozens of fashion and lifestyle brands ranging from Anastasia Beverly Hills to Kendall & Kylie for Madden Girl. Her career in PR started straight out of college with an internship at Steve Madden, a New York-based footwear brand with trendy styles geared to young women. During a company meeting, Madden held up a boot and asked the team what they thought of it. Kravetz delivered the ugly truth, a brazen move she almost immediately regretted, but it earned his respect and she eventually took on a full-time role with the in-house PR group. When she made the move to L.A., Kravetz continued to work with Madden and his brand extensions while building new clients of her own.
Happily settled in L.A. with business booming, Kravetz says that she couldn’t have asked for anything more. She was incredibly grateful, but still felt like something was missing.
“I went on my own 'Eat, Pray, Love' journey," she says. “I studied at the Kabbalah Centre, traveled to Bali, India and Thailand, spent many hours in meditation and yoga, and I realized how much my being bullied when I was younger had impacted my life and decisions.”
She started The Farley Project, a non-profit dedicated to teaching kids kindness. (It’s named after the middle school where she was bullied.) Through the process of speaking at school assemblies and spreading her message of tolerance and compassion, Kravetz was equally inspired by friends and project partners to include more mindfulness in other parts of her life.
It culminated in a trip to India last summer where she met a family who makes what she considers to be the most exquisite silk dresses she has ever seen, and they are sewn with adjustable straps that can be fashioned five different ways. With a few quick twists and ties Kravetz demonstrates how to turn her maxi dress into a chic summer romper.
With blessings from the family, Kravetz brought home dozens of the dresses and began showing them to her friends in Venice. Along with private shopping parties in the garden, and trunk shows with friends (she just returned home from one at a yoga retreat in Tulum), Sun Child dresses have also been picked up at local boutiques including In Heroes We Trust on Abbot Kinney. With every sale, a portion of proceeds goes back to the family in Goa and an orphanage that stole her heart in Rishikesh called Ramana’s Garden.
The dresses, which range from $175 to $400 depending on level of embroidery and other detailing, were so well received that Kravetz decided in October to commit herself full time to Sun Child.
“It’s terrifying and thrilling,” says Kravetz. “And I’m really excited about what’s to come and can’t wait for this next trip.”
To shop Sun Child goddess dresses, contact Elissa Kravetz at firstname.lastname@example.org